We recreated the appearance of existing packaging using a 3D scanner and modeling. We placed new labels on the finished models. This allowed the manufacturer to see how the product would look after a label change, before implementing it.
Existing packaging with a new label
In this project, the starting point was the packaging's current shape. The goal was to show it with a new label so the manufacturer could see the planned appearance of the entire product. The examples show a bottle and a canister.
3D product visualizations allow the label to be seen on the packaging's form. On the bottle, you can see how it lies on the curved surface. On the canister, it can be viewed alongside the handle, cap and container shape.
From scanning to a 3D model
We used 3D scanning and modeling to recreate the packaging's appearance. The prepared models formed the basis of the visualizations, onto which we placed new labels. The resulting images show the product's planned appearance in familiar packaging.
3D scanning was part of recreating the existing packaging here. Read more about the devices themselves and their use in the studio in our article which 3D scanner to choose for visualization and 3D printing.
Consistency with the original was important in this task. The container's shape and details had to remain recognizable so the presentation concerned the manufacturer's specific packaging.
Consistency with the original and high resolution
Faithfully reproducing the packaging's appearance allows the product to be presented accurately. The manufacturer sees the new label on a model matching the original container, including its proportions and details.
We prepare the finished visualizations at high resolution. This allows both the entire packaging and presentation details to be shown. The canister clearly shows the relative positions of label, handle and cap. On the bottle, the relationship between the label and body shape stands out.
See both visualizations in a short video
The reel shows the bottle and canister and close-ups of the finished visualizations. The video presents the result of our work on the products' appearance.
A presentation for product and packaging manufacturers
We create these materials for manufacturers of products and packaging itself. They present the planned appearance of a product with a new label before production. The examples in this article show the same service applied to two different packaging forms.
If you are preparing a new label and want to see it on your product, explore our product visualization services. Write to Pogotowie 3D and tell us which packaging you want to present.
