Users can rotate the product around one axis (standard 360° rotation) or in multiple directions at once (multi-row rotation), viewing the object from above, below and the sides.

Interactive rotation can be enhanced with changing product forms. During rotation, smooth transitions between different product variants, configurations or functions are possible. For example, furniture can change upholstery color, electronic equipment can open covers or show operating modes, and a technical object can display versions with additional accessories. This gives users a fuller picture of the product's capabilities and adds narrative and educational dimensions to the presentation.

Markers are active points on the visualization that can perform various functions. They can remain visible or appear only when hovered over. Animation draws attention and encourages interaction. Users can click a hotspot to see additional product information, technical details, video or a photo gallery, or even visit a purchase page. Hotspots can be assigned to particular product parts, such as buttons or mechanical components.

Interactive visualizations allow high-resolution product zooming. Users can freely magnify selected areas (full zoom), focus on a particular point in the frame (center zoom), and use pinch gestures on touch devices for smooth zooming in or out. This functionality allows close examination of product details — fabric texture, logos, stitching or technical elements — increasing customer confidence and helping purchasing decisions.